What makes a good candidate?
Passion to win, the desire to serve and be in front of the people! Candidates need to be able to talk to anyone from the person on the street to a corporate executive or chief of police. They need to work hard, be positive and have a strong desire to win and serve.
Political mail, sometimes called the stealth mail, is one of the most powerful tools to get a candidate elected. By targeting high propensity voters(people who consistently vote between the ages of 40 and 70) by mail reinforces the campaign message by offering more detail and information into the hands of those who vote. [Read more…]